Oxygen Network: Brand Refresh
A fresh take on popular true crime network, Oxygen.
Our goal was to create a new and improved look without stripping the brand of its current identity. We felt that the network package needed a grungier read to meet its standing within the true crime community.
Together, Tucker Ziegler and I created a multi faceted brand package and sizzle that went on to be recognized by the International Design Awards as an Honorable Mention in two separate categories.
Brand refresh sizzle
This package is more than meets the eye. Check out each asset and take it all in, every clue and every detail aligns to create the perfect scene. Without relying on the cliches of true crime, the following network rebrand maintains and amplifies all the genres best qualities that keep it’s viewers on their toes.